Accra’s leading creative collective, 99 PHACES has been announced Apple Music’s UP NEXT Ghana artist.
The rhythm of Accra just got louder — and it’s coming from 99 PHACES, the fearless collective reshaping Ghana’s alternative sound. The group has officially been named Apple Music’s “Up Next” artist for Ghana, joining a list reserved for artists set to define the future of African music.
This honour places 99 PHACES among a rare class. They are only the second Ghanaian collective ever chosen, following SuperJazzClub’s breakthrough moment two years ago. For them, the moment isn’t just another industry nod — it’s personal. It’s a reminder that their vision, perseverance, and independence are paying off.
“Being recognized for the Up Next program means the world to us and is a privilege we don’t take for granted. It’s proof that the late nights, the doubts, the grind, and everything in-between are absolutely worth it.”
— 99 PHACES
Their debut album, THE KIDS ARE JUST FINE, captures everything the group represents — honesty, unity, and innovation. But beyond the music, it’s the way they move that makes them stand out.
Each rollout decision told its own story: a creative collaboration with 69Burgers that linked music to lifestyle; an intimate listening event that centered on community and connection; and a merch collaboration with World Genius, blending sound, fashion, and visual culture.
Every step reflected intention. For 99 PHACES, art doesn’t stop at sound — it’s an ecosystem that merges creativity, business, and identity.
99 PHACES isn’t your typical music group. It’s a creative ecosystem of artists, producers, and thinkers working in harmony. The lineup includes Anabel Rose, Moffy, KiKi Celine, CozyPols, Freddie Gambini, Tikki Waja, Insvne Auggie (Producer & Sound Engineer), KQ (Producer & DJ), and Mēl (Producer).
Formed in 2022, the collective represents a new wave of Ghanaian artistry — one grounded in collaboration and experimentation. Their sound blends R&B, Afro-fusion, electronic influences, and introspective storytelling, resulting in music that feels futuristic yet deeply emotional.
In a landscape that often celebrates individual stars, 99 PHACES is proof that power multiplies when creatives move together. They are building something bigger than themselves — a movement, not just a moment.
Apple Music’s Up Next program is one of the world’s top platforms for emerging talent. It spotlights artists poised for international impact, providing them with global exposure through playlists, interviews, and features across Apple’s ecosystem.
By naming 99 PHACES as its Up Next Ghana artist, Apple Music highlights the growing diversity within Ghana’s music scene — an ecosystem where alternative voices are thriving beyond the borders of Afrobeats.
As Apple Music editors describe, Up Next is about celebrating “artists on the cusp of global recognition.” With their unique blend of sound, identity, and cultural influence, 99 PHACES perfectly embodies that spirit.
This recognition places them at the heart of Ghana’s alternative renaissance — a creative revolution led by young artists redefining how African stories are told and heard around the world.
With THE KIDS ARE JUST FINE making waves and their Apple Music spotlight amplifying their reach, 99 PHACES is standing firmly in their moment. But their sights are set higher.
Their journey is about more than streams or charts — it’s about building community, pushing boundaries, and showing that collaboration can create legacy.
For the group, the message is simple yet powerful: believe in your craft, build with intention, and move together.
They’re not just shaping Ghana’s sound — they’re designing what’s next for the continent
