Most artistes depend solely on social media to reach their fans — but Adekunle Gold plays a different game. While others chase trends and algorithms, AG Baby builds something deeper: a direct line of communication with his audience through email marketing.
In a world where attention spans are shrinking and social media feeds move faster than ever, Adekunle Gold’s approach is refreshing. His emails feel personal, warm, and intentional — like a note from a friend, not a mass announcement from a brand.
Why Email Marketing Matters for Artistes
For today’s musician, email isn’t old-fashioned — it’s a secret weapon. Here’s why:
- Direct Access to Fans: Your message goes straight to the people who care about your art. No algorithm decides who sees it.
- Guaranteed Delivery: Even if your post gets buried online, an email lands right in your fan’s inbox.
- No Middleman: You own your list. No social media rules, no shadow bans, no content restrictions. Just you and your fans.
Adekunle Gold’s Strategy
Adekunle Gold treats his emails as an extension of his artistry, not just another marketing channel. Every message he sends feels thoughtful and human.
He doesn’t blast generic updates — he writes letters.
He doesn’t just sell his music — he shares his world.
His fans don’t just consume his songs; they grow with him. They feel connected, seen, and part of something bigger.
Here’s how he does it:
- Sends updates that feel personal, not corporate.
- Shares real-life moments — family, travels, struggles, joy.
- Balances self-promotion with genuine storytelling.
Lesson 1: Authentic Storytelling Wins
Fans love Adekunle Gold’s newsletters because they feel real.
He doesn’t just say “stream my new song.” He tells you why the song matters, what inspired it, and what he felt while creating it.
It’s that human touch that separates him from the rest.
👉 Takeaway for artistes: Don’t just send links. Tell stories. Share the process. Talk about your highs and lows. Your fans want you, not just your music.
Lesson 2: Beyond Promotion
Adekunle’s emails go deeper than release announcements.
He invites fans behind the curtain — sharing studio moments, reflections, and thoughts about life.
This builds trust. It makes every “new song out now” message feel earned because fans already feel emotionally connected.
👉 Give more than music; give meaning.
Lesson 3: Community Over Numbers
AG Baby isn’t chasing vanity metrics. His focus is on connection.
Each email feels like a conversation with a friend.
He’s not shouting to a crowd; he’s talking to his people.
👉 Remember: It’s not about how many subscribers you have, but how engaged they are. A small, loyal fanbase beats thousands of passive followers every time.
Lesson 4: Ownership Is Everything
Social platforms come and go. Algorithms change overnight. But your email list is yours forever.
Adekunle Gold understands that having direct contact with fans means freedom. No one can limit his reach or silence his art.
Even 100 dedicated subscribers who read, reply, and share your message are worth more than 10,000 silent followers who scroll past your post.
👉 Start now. Build your list. Own your connection.
Final Thoughts
Adekunle Gold isn’t just a brilliant musician — he’s a visionary when it comes to connecting with fans. Through his newsletter at www.agletter.com, he’s proving that genuine storytelling, consistency, and authenticity will always cut through the noise.
For artistes everywhere, the lesson is simple:
Don’t just perform for your audience — build a relationship with them.
