Twitch megastar Kai Cenat has seemingly been off the grid since the conclusion of Mafiathon 3. However, behind the scenes, the record-breaking streamer has been quietly laying the groundwork for a new chapter, one that extends beyond streaming.
While fans believed Cenat had gone largely inactive following his historic month-long marathon, it turns out he’s been far from idle. In addition to uploading content to a secret YouTube channel, Cenat has also been building his own fashion brand, Vivet.
Cenat has already cemented his legacy in the streaming world. Mafiathon 3 saw him once again break his own record to become the most-subscribed Twitch streamer in history. But once the event ended, his absence sparked speculation. Aside from a few brief public appearances—where he opened up about mental health and his relationship status—fans were left in the dark. Rumors even began circulating that he might be stepping away from streaming altogether.
While his long-term future on Twitch remains unclear, one thing is certain: Kai Cenat isn’t done creating. At the tail end of a January 13 upload on his main YouTube channel, Cenat revealed the existence of a second, previously undisclosed account titled “Kai’s Mind.” The channel functions as a personal journal, documenting his journey of self-growth and exploration. From workout routines and reading practice to early sewing experiments, the videos offer an intimate look into a quieter, more reflective side of the streamer.
At the time of writing, none of the uploads have surpassed a few hundred views—suggesting the channel was intentionally kept low-key. The first video dates back to December 25, 2025.
Much of this content ties directly into Cenat’s latest venture: fashion.
Over the last quarter of 2025, Cenat spent significant time in Italy, where he immersed himself in the design and production process while being followed by a cameraman to document the experience. After Mafiathon 3 ended, fans spotted him abroad, initially assuming he was simply taking a break. In reality, he was building a brand from the ground up.
“This is not me sticking my name on a brand and money-grabbing,” Cenat emphasized. Instead, he’s committed to transparency, sharing the full journey, including failures and lessons learned, as he steps into a new creative lane”.
The brand, Vivet, derives from the Latin phrase meaning “will live.” For Cenat, the name symbolizes growth beyond the confines of content creation and the freedom to explore multiple passions. The product range in development includes shirts, boots, bags, jeans, and a journal, the latter set to be the first item available to the public.
Notably, Cenat filed a trademark application for Vivet on October 17, 2025. On the same day, another trademark was submitted for ET3, a separate clothing-related entity whose purpose has yet to be revealed. Both applications remain pending. Although no official launch date has been announced, Vivet’s website is already live, allowing fans to join a waitlist for the debut product.
For now, Kai Cenat may be quieter on Twitch, but his evolution as a creator is clearly just beginning.
